Experience
Swamp Records
I started at Swamp Records as a freshman photographer with a passion for music and visuals, eager to support Gainesville’s local scene. Through consistent creative contributions and a strong understanding of music marketing, I quickly took on more responsibility—eventually becoming a marketing team member, multimedia lead for artist teams, and later Co-President of the entire organization. Swamp has been the heartbeat of my college experience, where I’ve grown from a content creator into a creative leader who now mentors others and shapes the label’s direction. I’ve worked hands-on with artists, directed TikTok campaigns, run viral PR stunts, led photo/video shoots, and now oversee our executive board.
Degy Entertainment
At Degy, I specialized in booking and sales especially within the parks and recreation market, focusing on colleges, venues, and event spaces. I researched and identified prospective clients to create new booking opportunities, helping to connect artists and entertainers with the right audiences. I participated regularly in weekly booking calls and strategy meetings, contributing insights based on performance metrics and assisting with planning upcoming events. This role sharpened my skills in client outreach, market research, data-mining and collaborative team communication in a fast-paced environment.
New Tomorrow Music Group
At New Tomorrow Music Group, I researched and identified up-and-coming artists and producers across a variety of genres to find promising talent for potential publishing deals. My role involves reaching out directly to these artists and producers to understand their needs, build relationships, and explore how New Tomorrow can support their careers. I actively work to connect with clients and negotiate deals, aiming to help both the artists grow and the company expand its roster.
Distorted Magazine
Researched and discovered emerging music to curate dynamic, engaging playlists tailored to targeted listeners, ensuring each collection resonated with specific audience interests. Additionally, designed eye-catching playlist covers and social media graphics to enhance visual appeal and drive audience engagement across platforms.
Rowdy Magazine
Planned and wrote two articles each semester focused on pop culture, entertainment, and self-reflection, creating thoughtful and engaging content that connected with readers through a personal and culturally relevant lens.
Dance Marathon
Photographed and videographed events to authentically capture the raw emotions of participants, supporting both personal fundraising efforts and digital marketing campaigns. Edited photos to align with team standards and produced promotional videos to boost engagement. Actively participated in individual and team fundraising for UF Shands Children’s Hospital, raising over $1,300.
The Agency
As a photographer for a student-filled agency, I help capture photos that bring our projects to life and reflect our bold, boundary-pushing approach. I work closely with other team members to create visuals that support our mission of producing real, impactful work and setting new standards in communications.
Blue Water Creative Group
Documented events through writing, videography, and photography for publications and social media.