Experience
Swamp Records
I started at Swamp Records as a freshman photographer with a passion for music and media, excited to support Gainesville’s local scene. Through consistent creative contributions and a strong understanding of music marketing, I quickly took on more responsibility, eventually becoming a marketing team member, multimedia lead for artist teams, and later President of the entire organization where I now oversee creative, financial, artist, marketing, research and event teams. Swamp has been the heartbeat of my college experience, where I’ve grown from a content creator into a creative leader who now mentors others and shapes the label’s direction. I’ve worked hands-on with artists, directed TikTok campaigns, run viral PR stunts, led photo/video shoots, and now oversee our executive board. So far, I’ve organized 20 live shows and events for 4,000+ total attendees, overseeing day-of logistics, talent coordination, and overall event execution to ensure a positive audience experience.
Red Light Management
During this internship, I supported artist marketing and legacy management initiatives with a primary focus on projects for the Tom Petty Estate. I tracked artist sales and streaming performance using Chartmetric and Music Connect to identify catalog trends and inform promotional strategy. I also collaborated on archival research and cataloging alongside the Tom Petty Estate Archivist, helping preserve and organize historical materials. In addition, I designed and organized branded promotional assets for campaigns and events, including a special screening of Somewhere You Feel Free: The Making of Wildflowers at the Grammy Museum in Los Angeles celebrating Tom Petty’s 75th birthday. Alongside these projects, I maintained a legacy artist sync request database, tracking licensing terms and request status to support ongoing placements.
The Agency
At The Agency, I've conducted social listening and competitive research to inform actionable marketing strategies, including analyzing customer reviews across multiple platforms for a healthcare client to develop a tailored plan of action. I also worked with a team to execute in-depth keyword research and mapping using Semrush to identify high-volume, low-competition opportunities that strengthened SEO efforts, and tracked and reported on email marketing performance to provide insights that optimized campaign engagement.
Degy Entertainment
At Degy, I specialized in booking and sales especially within the parks and recreation market, focusing on colleges, venues, and event spaces. I researched and identified prospective clients to create new booking opportunities, helping to connect artists and entertainers with the right audiences. I participated regularly in weekly booking calls and strategy meetings, contributing insights based on performance metrics and assisting with planning upcoming events. This role sharpened my skills in client outreach, market research, data-mining and collaborative team communication in a fast-paced environment.
New Tomorrow Music Group
At New Tomorrow Music Group, I researched and identified up-and-coming artists and producers across a variety of genres to find promising talent for potential publishing deals. My role involves reaching out directly to these artists and producers to understand their needs, build relationships, and explore how New Tomorrow can support their careers. I actively work to connect with clients and negotiate deals, aiming to help both the artists grow and the company expand its roster.
Distorted Magazine
Researched and discovered emerging music to curate dynamic, engaging playlists tailored to targeted listeners, ensuring each collection resonated with specific audience interests. Additionally, designed eye-catching playlist covers and social media graphics to enhance visual appeal and drive audience engagement across platforms.
Rowdy Magazine
Planned and wrote two articles each semester focused on pop culture, entertainment, and self-reflection, creating thoughtful and engaging content that connected with readers through a personal and culturally relevant lens.
Dance Marathon
Photographed and videographed events to authentically capture the raw emotions of participants, supporting both personal fundraising efforts and digital marketing campaigns. Edited photos to align with team standards and produced promotional videos to boost engagement. Actively participated in individual and team fundraising for UF Shands Children’s Hospital, raising over $1,300.
Blue Water Creative Group
Documented events through writing, videography, and photography for publications and social media.